{"id":15850,"date":"2025-08-19T15:43:21","date_gmt":"2025-08-19T06:43:21","guid":{"rendered":"https:\/\/unitedpeople.jp\/alice\/?page_id=15850"},"modified":"2025-12-12T14:46:51","modified_gmt":"2025-12-12T05:46:51","slug":"terra_madre2025","status":"publish","type":"page","link":"https:\/\/unitedpeople.jp\/alice\/en\/terra_madre2025","title":{"rendered":"Join the Celebration! Global Screenings this December for Terra Madre Day!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;]<h2 class=\"headline font-inherit fontsize-l fontweight-500 lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0; color: #e55310;\">\u203bThe campaign has ended.<\/p>\n<p>Join the Celebration! Global Screenings this December for Terra Madre Day!<\/h2><div class=\"video-embed  wpb_content_element\"><iframe loading=\"lazy\" title=\"WE ARE WHAT WE EAT  - Alice Waters\u2019s Delicious Revolution |  Official Trailer\" width=\"1161\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/yhm__1SPOiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><h1 class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0;\">\u203bThe campaign has ended.<\/p>\n<p>December 10 is <strong>Terra Madre Day<\/strong> \u2014 a joyful, global celebration of good, clean, and fair food by farmers, chefs, food lovers, and communities involved in the Slow Food movement.<br \/>\nTo celebrate, we&#8217;re inviting you to host a screening of the inspiring film<br \/>\n<strong>\u201cWe Are What We Eat \u2013 A Delicious Solution of Alice Waters\u201d<\/strong> in your community!<br \/>\nIt\u2019s a perfect chance to come together, spark conversations, and enjoy a story that shows how food can truly change the world. <strong>Special screening rates<\/strong> are available during the campaign, so why not join in?<\/h1>[vc_column_text]<strong>\u201cWe are what we eat. We can stop climate crisis and heal the health of our planet and ourselves, simply by shifting the way we eat. It only takes a taste.\u201d<br \/>\n\u2014 Alice Waters<\/strong><\/p>\n<p><strong>Campaign Details<\/strong><\/p>\n<p>Campaign Period: December 1\u201310, 2025<\/p>\n<p>Screening License Fees (Outside Japan):<br \/>\n<strong>Terra Madre Special License \u2013 <span style=\"color: red;\">$200 USD minimum guarantee<\/span><\/strong><br \/>\n(Regular 1-day license: $350 USD minimum)<\/p>\n<p>\u30fbIf your audience size \u00d7 $5 USD exceeds the minimum, you\u2019ll pay that amount instead.<br \/>\n\u30fbThe fee is calculated per day.<br \/>\n\u30fbYou can screen the film multiple times on the same day and at the same venue (within the same premises).<br \/>\n\u30fbThe license fee is based on the number of attendees, regardless of whether you charge admission or not.<br \/>\n\u30fbWe recommend using our streaming materials, but if you\u2019d prefer DVD or Blu-ray, shipping charges will apply.[\/vc_column_text]<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeNBWftzGhaOoKs1pTGC6pAUOQzKFRyTWOpJLcmDvgvCCypxg\/viewform\" target=\"_blank\" class=\"button red large \" style=\"border-radius: 2px;\">For international screenings<\/a><a href=\"https:\/\/unitedpeople.jp\/contact\" target=\"_blank\" class=\"button yellow large \" style=\"border-radius: 2px;\">For inquiries, please contact us at:<\/a><div class=\"divider divider1\" style='margin:60px 0 60px 0 !important;'><\/div><h1 class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0 0 20px 0; color: #dd8500;\">Voices from the Organizers<\/h1>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"1811\" height=\"2560\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-scaled.jpg\" class=\"attachment-full\" alt=\"\" title=\"WE ARE WHAT WE EAT ENG POSTER\" srcset=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-scaled.jpg 1811w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-566x800.jpg 566w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-724x1024.jpg 724w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-768x1086.jpg 768w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-1087x1536.jpg 1087w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/WE-ARE-WHAT-WE-EAT-ENG-POSTER-1-1449x2048.jpg 1449w\" sizes=\"auto, (max-width: 1811px) 100vw, 1811px\" \/><\/div>[vc_column_text]Director\/Photography\/Editing: Junya Tanaka<br \/>\nProducer: Mila Hasegawa, Junya Tanaka, Hiroshi Abe, Ai Onodera<br \/>\nStarring: Alice Waters and others<br \/>\nProduction: jam, Ama no Kaze<br \/>\nSubtitles: Aika Watanabe, Ai Onodera<br \/>\nDistribution: United People<br \/>\n66min.\/Japan\/2024\/Documentary<br \/>\n\u00a92024 Alice Film Project \/ Ama No Kaze[\/vc_column_text]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"2516\" height=\"1412\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main.png\" class=\"attachment-full\" alt=\"\" title=\"main\" srcset=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main.png 2516w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main-800x449.png 800w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main-1024x575.png 1024w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main-768x431.png 768w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main-1536x862.png 1536w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/main-2048x1149.png 2048w\" sizes=\"auto, (max-width: 2516px) 100vw, 2516px\" \/><\/div><div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"2508\" height=\"1408\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2.png\" class=\"attachment-full\" alt=\"\" title=\"sub2\" srcset=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2.png 2508w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2-800x449.png 800w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2-1024x575.png 1024w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2-768x431.png 768w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2-1536x862.png 1536w, https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/sub2-2-2048x1150.png 2048w\" sizes=\"auto, (max-width: 2508px) 100vw, 2508px\" \/><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1747012860-e1753246518314.jpg\" alt=\"\" \/><\/div>We watched the film together with local farmers, which made the experience even more meaningful. We received comments saying that it naturally inspired deep respect for the people who have been protecting the land, and that they were able to watch the film with a full and grateful heart.<\/p>\n<p>\u2014 Organizer: Sukagawa City Tourism and Exchange Division<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1741427440.jpg\" alt=\"\" \/><\/div>We invited local producers to join our dinner gathering after the movie, and made sure each of them had time to speak. Sharing their stories in their own words and having those stories truly heard created an atmosphere filled with positive energy \u2014 even without solving everything, it felt like something was beginning to shift in a good direction.<\/p>\n<p>\u2014 Organizer: Miyota Gurashi<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1730995950.jpg\" alt=\"\" \/><\/div>\u201cEvery single moment was rich and fulfilling.\u201d<br \/>\nAfter the screening, we invited vendors of our farmers market to introduce themselves and share their thoughts. It felt like a natural continuation of the film \u2014 hearing the honest voices of farmers and chefs was a truly special experience.<\/p>\n<p>\u2014 Organizer: Asia Shokudo Mogunoki<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1731031712.jpg\" alt=\"\" \/><\/div>We often forget, but the reason we can eat is because each producer faces nature with care and dedication. This event gave us a rare and valuable chance to understand how they think, the challenges they face, and their passion. Watching the film while tasting real food and beer made by these very producers was simply the best.<\/p>\n<p>\u2014 Organizer: Hisaya-odori Park<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1719795157.jpg\" alt=\"\" \/><\/div>After the screening, we created time for conversation and sharing a meal. We used local ingredients and prepared them in a way that delighted all five senses. Through the screening, we felt a beautiful spark \u2014 people organically connecting, new communities forming, and a gentle food movement beginning to grow.<\/p>\n<p>\u2014 Organizer: Slow Food Youth Network Tokyo<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1719213319.jpg\" alt=\"\" \/><\/div>The salad we had after the film felt even more delicious. It was a powerful and valuable moment that made us want to bring this film not only to people living in cities but also directly to farmers and producers.<\/p>\n<p>\u2014 Organizer: Plant-based food brand \u201cGrino\u201d<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1733312401.jpg\" alt=\"\" \/><\/div>Alice&#8217;s warm message truly touched our hearts, and feelings of gratitude for the farmers overflowed. Some participants were moved to tears by the heartfelt messages shared by others. The time for sharing was truly wonderful! Many who watched the film said they wanted to screen it in their own communities too \u2014 Alice\u2019s delicious revolution looks like it\u2019s ready to keep spreading.<\/p>\n<p>\u2014 Organizer: saqu\u30fbla<\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"imagebox wpb_content_element style-2\"><div class=\"imagebox-img\"><img decoding=\"async\" src=\"https:\/\/unitedpeople.jp\/alice\/wp-content\/uploads\/file_1734268258.jpg\" alt=\"\" \/><\/div>From an eco-friendly perspective, we chose not to print flyers and instead spread the word by word of mouth. For the tea and snacks at the gathering, I was able to support a local shop I care about. The sweets they made used okara (soy pulp) that would have otherwise been discarded by a nearby tofu shop \u2014 bringing attention to both food waste and the power of people connecting to each other.<\/p>\n<p>\u2014 Organizer: Individual<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_tweetmeme share_hashtag=&#8221;WEAREWHATWEEAT&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\u201cWe are what we eat. We can stop climate crisis and heal the health of our planet and ourselves, simply by shifting the way we eat. It only takes a taste.\u201d \u2014 Alice Waters Campaign Details Campaign Period: December 1\u201310, 2025 Screening License Fees (Outside Japan): Terra Madre Special License \u2013 $200 USD minimum guarantee (Regular 1-day license: $350 USD minimum) \u30fbIf your audience size \u00d7 $5 USD exceeds the minimum, you\u2019ll pay that amount instead. \u30fbThe fee is calculated per day. \u30fbYou can screen the film multiple times on the same day and at the same venue (within the same premises). \u30fbThe license fee is based on the number of attendees, regardless of whether you charge admission or not. \u30fbWe recommend using our streaming materials, but if you\u2019d prefer DVD or Blu-ray, shipping charges will apply.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]Director\/Photography\/Editing: Junya Tanaka Producer: Mila Hasegawa, Junya Tanaka, Hiroshi Abe, Ai Onodera Starring: Alice Waters and others Production: jam, Ama no Kaze Subtitles: Aika Watanabe, Ai Onodera Distribution: United People 66min.\/Japan\/2024\/Documentary \u00a92024 Alice Film Project \/ Ama No Kaze[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_tweetmeme share_hashtag=&#8221;WEAREWHATWEEAT&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":15605,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_locale":"en_US","_original_post":"https:\/\/unitedpeople.jp\/alice\/?page_id=15460","footnotes":""},"class_list":["post-15850","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"_links":{"self":[{"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/pages\/15850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/comments?post=15850"}],"version-history":[{"count":9,"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/pages\/15850\/revisions"}],"predecessor-version":[{"id":15933,"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/pages\/15850\/revisions\/15933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/media\/15605"}],"wp:attachment":[{"href":"https:\/\/unitedpeople.jp\/alice\/wp-json\/wp\/v2\/media?parent=15850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}