Join the Celebration! Global Screenings this December for Terra Madre Day!

December 10 is Terra Madre Day — a joyful, global celebration of good, clean, and fair food by farmers, chefs, food lovers, and communities involved in the Slow Food movement.
To celebrate, we’re inviting you to host a screening of the inspiring film
“We Are What We Eat – A Delicious Solution of Alice Waters” in your community!
It’s a perfect chance to come together, spark conversations, and enjoy a story that shows how food can truly change the world. Special screening rates are available during the campaign, so why not join in?

“We are what we eat. We can stop climate crisis and heal the health of our planet and ourselves, simply by shifting the way we eat. It only takes a taste.”
— Alice Waters

Campaign Details

Campaign Period: December 1–10, 2025

Screening License Fees (Outside Japan):
Terra Madre Special License – $200 USD minimum guarantee
(Regular 1-day license: $350 USD minimum)

・If your audience size × $5 USD exceeds the minimum, you’ll pay that amount instead.
・The fee is calculated per day.
・You can screen the film multiple times on the same day and at the same venue (within the same premises).
・The license fee is based on the number of attendees, regardless of whether you charge admission or not.
・We recommend using our streaming materials, but if you’d prefer DVD or Blu-ray, shipping charges will apply.

For international screenings For inquiries, please contact us at:

Voices from the Organizers

Director/Photography/Editing: Junya Tanaka
Producer: Mila Hasegawa, Junya Tanaka, Hiroshi Abe, Ai Onodera
Starring: Alice Waters and others
Production: jam, Ama no Kaze
Subtitles: Aika Watanabe, Ai Onodera
Distribution: United People
66min./Japan/2024/Documentary
©2024 Alice Film Project / Ama No Kaze

We watched the film together with local farmers, which made the experience even more meaningful. We received comments saying that it naturally inspired deep respect for the people who have been protecting the land, and that they were able to watch the film with a full and grateful heart.

— Organizer: Sukagawa City Tourism and Exchange Division

We invited local producers to join our dinner gathering after the movie, and made sure each of them had time to speak. Sharing their stories in their own words and having those stories truly heard created an atmosphere filled with positive energy — even without solving everything, it felt like something was beginning to shift in a good direction.

— Organizer: Miyota Gurashi

“Every single moment was rich and fulfilling.”
After the screening, we invited vendors of our farmers market to introduce themselves and share their thoughts. It felt like a natural continuation of the film — hearing the honest voices of farmers and chefs was a truly special experience.

— Organizer: Asia Shokudo Mogunoki

We often forget, but the reason we can eat is because each producer faces nature with care and dedication. This event gave us a rare and valuable chance to understand how they think, the challenges they face, and their passion. Watching the film while tasting real food and beer made by these very producers was simply the best.

— Organizer: Hisaya-odori Park

After the screening, we created time for conversation and sharing a meal. We used local ingredients and prepared them in a way that delighted all five senses. Through the screening, we felt a beautiful spark — people organically connecting, new communities forming, and a gentle food movement beginning to grow.

— Organizer: Slow Food Youth Network Tokyo

The salad we had after the film felt even more delicious. It was a powerful and valuable moment that made us want to bring this film not only to people living in cities but also directly to farmers and producers.

— Organizer: Plant-based food brand “Grino”

Alice’s warm message truly touched our hearts, and feelings of gratitude for the farmers overflowed. Some participants were moved to tears by the heartfelt messages shared by others. The time for sharing was truly wonderful! Many who watched the film said they wanted to screen it in their own communities too — Alice’s delicious revolution looks like it’s ready to keep spreading.

— Organizer: saqu・la

From an eco-friendly perspective, we chose not to print flyers and instead spread the word by word of mouth. For the tea and snacks at the gathering, I was able to support a local shop I care about. The sweets they made used okara (soy pulp) that would have otherwise been discarded by a nearby tofu shop — bringing attention to both food waste and the power of people connecting to each other.

— Organizer: Individual